Case Study: Reinforcing IT Infrastructure, while

Saving Money,

to Keep Pace with Rapid Uptick in Orders

FranklinCovey (NYSE: FC) is a global performance improvement with expertise in seven areas: leadership, execution, productivity, trust, sales performance, customer loyalty and education. Its clients have included 90 percent of the Fortune 100 and more than 75 percent of the Fortune 500.

The Challenge

From selling books (starting with The Seven Habits of Highly Effective People) to planners (its first product) to training modules, FranklinCovey’s distribution needs are vast and complex. With a technology infrastructure that could not keep pace with the company’s growth, FranklinCovey turned to eCommerce Direct to improve its technology infrastructure to drive efficiencies and cut costs.

The Solution

Deploy and manage a comprehensive suite of network, server, mainframe, and applications services in an offsite data center in tandem with Des Moines-based call center, warehousing, and fulfillment and logistics capabilities.

$2.5 Million in lowered costs in one year

$3.9 Million identified in potential savings

$15 Million in capital freed up by taking over FranklinCovey’s distribution facilities

$5 Million annual reduction in distribution costs

eCommerce Direct Case study

Why eCommerce Direct?


  • 35 million shipments annually

  • Strategic relationships with all major air freight/small package carriers (e.g., UPS, Airborne, Federal Express, and DHL)

  • Tactical alliances with major LTL (Less than Truckload) and TL (Truckload) ground transportation carriers and consolidators

  • Capacity to process over 18,000 parcels per hour

  • Wide variety of automated production packaging equipment

  • 99% on time shipments

  • Warehouse Management Systems – radio frequency scanner devices, high capacity storage, work-directed processes

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