The eCommerce landscape is constantly evolving challenging retailers to keep up with customer demands or risk failure. Staying updated on the latest shopping trends as well as those poised to take off is critical for businesses looking to stay ahead of the competition. In order to successfully scale your eCommerce business there are several fundamentals to consider.
- Product Display
Whether your product catalog is complex or simple, broad or focused, it needs to be up-to-date at all times. Understanding how your customers are going to be shopping, either through their phones or a computer, their experience should be exactly the same. They should be able to get all the information they are looking for about a product in order to quickly make a buying decision. - Personalized Customer Experiences
Today’s consumers expect a highly personalized shopping experience. In today’s growing global landscape, starting with a localized strategy is an easy way to provide personalization. By adapting their shopping experience – product descriptions, pricing, even sizing – to their location, customers from all over the globe will know exactly what they are buying no matter where they are located. - Simple Checkout
By making the checkout process as simple and easy as possible will lessen shopping cart abandonment rates and facilitate a more positive buying experience. If your customers are met with surprise fees or an overly complicated process they’ll quickly turn to another site that is easier to use. - Global Transactions
Payment preferences can vary depending where your customers are located. While credit cards are the preferred method in the United States, European shoppers prefer to use a digital payment system like PayPal. By offering multiple payment options you’ll ensure customer satisfaction however they prefer to pay. - Marketing Strategies
Utilizing a variety of marketing strategies to engage and retain your customers is vital to scaling your eCommerce business. From ads to videos to product photos, you’ll need appealing content to attract shoppers to your site. In addition to content, leverage your social media channels in order to push your content to potential customers. With users’ attention spans getting shorter you’ll need to grab people’s interest quickly. - Optimizing Fulfillment
Once your customers hit the purchase button, fulfillment is a crucial next step to getting them their products and should be carried out seamlessly. Whether it is done in-house by your team or through a third-party provider, customer satisfaction should always be a priority to keep them coming back to your store again and again.
By considering these fundamentals you’ll be able to quickly and profitably scale your eCommerce business for success. Ensuring you have the right people and tools in hand today can set you up for the growth you want to see in the future. There are other fundamentals that you can consider, but the key is to implement them correctly and have a consistent approach to your strategy.